Simple Kids is a Belgian label launched in 1997, but while it is easy to assume that a brand with such a name makes simple clothes, or plain basics, its collections are anything but simple. Sophisticated and avant-gardist would be more appropriate terms to describe their attention grabbing creations, but with styles so extravagant the name might just as well be simple. Inspired by the vintage style of the 60-70’s, Simple Kids collections are full of personality, retro and bright geometric patterns, rich contrasting colors, bold graphics, embroidery and other remarkable details selected and fashioned with great care and taste. Wearing such clothes can’t leave you unnoticed, so they are great for those who like to stand out of the crowd. Those seeking something special to bring out their child’s personality might find exactly what they are looking for, in the combination they want, or experiment further with these standout pieces, mixing them to create their own combinations. Simple Kids clothes look amazing and gorgeous, make great gifts and hand-me-downs for younger siblings, and although some plain or neutral-colored clothes are necessary in any wardrobe, every child needs something special and truly beautiful to enjoy wearing or to brighten up the other clothes you already own.