Today, one of the most independent and well-known brands is Sonia Rykiel. It’s recognizable style, which combines Parisian elegance, a strong character, a rebellion against the foundations.
Sonia Rykiel – most independent French brand, it has created a name for itself, and no less loud glory. For quite a long history, the family-owned company states have widespread popularity around the world, conquering their independence and eccentricity coupled with traditional Parisian charm and style.
A feature of all collections Sonia Rykiel brand is that the designer is trying to make clothes like a “second skin” – fitting, comfortable and harmonious. At the same time, Sonia did not shy away from a variety of innovative ideas, unbeknownst to itself making truly revolutionized the world of fashion. For example, it is owned by the idea of Inversion of products “inside out”, so that the seams appeared outside. As she expressed Sonia, in her view, is the maximum he emphasizes the silhouette and makes it more clear-cut and finished. Despite such obvious love for designer Sonia Rykiel knitwear, often there are other branded collections, not less interesting and relevant fabrics and materials. For summer collections characterized by translucent light chiffon, silk, for winter – luxury fur and cashmere.
Today, under the brand Sonia Rykiel out not only all kinds of fashions for women and men, but also the individual lines of shoes, accessories (including handbags, sunglasses, scarves, hats, wallets, and so on.), And more recently and perfume. At the same time women’s clothing combined in Sonia Rykiel Paris line, Sonia by Sonia Rykiel, Modern Vintage Sonia Rykiel, and men – in a separate Rykiel Homme. In addition, under the fashion brand is also available and children’s wear Sonia Rykiel Enfant.
As already mentioned, Sonia Rykiel company is a rare example of a truly family business. To date, the brand management was taken over by her daughter Nathalie Rykiel Sonia-Bernstein, and her husband is vice president of the company. However, despite its age, the Honourable, Sonia herself is still actively involved in the creative process of design. Today around the world there are over 400 chain stores of the brand Sonia Rykiel.
